Questionnaire/Analysis- Market Research

1. What is your age?


2. Your Gender?


3. What is your favourite genre(s) and why?


4. Do you watch music videos?


5. In response to question 3, what is your purpose to watch music videos?


6. Do you pay attention to detail i.e. background, clothing style, performance playing?


7. What are your interests/hobbies?


8. What are your favourite music videos? Performance, Abstract, Narrative


9. Have you ever downloaded music videos for your own viewing time?


10. How do you view the music videos? Music Channels, Internet, CD/DVD


11. What is your reason for doing so?

This questionnaire is intending to find out more about the audience along with their opinions and views on music videos. I view that people with different genre taste will have different views on the type of music videos they watch.

Analysis Table

This is a table showing all of the candidates and their responses to the questionnaire. During the questionnaire, there may be some candidates who chose not to take this seriously at it seems. This sort of response can also determine the type of audience they fall into. Also, there had been responses that they name their favourite genre, but without an explanation why, so this may had been that they can’t think of a reason why it’s their favourite genre or that they forgot to write the reason. A lot of the candidate favourite genres listed have a large quantity on rock, although they had responded to simply just rock, so what type of rock music they like is not justified. There is a mixed result of candidates who had a sense of detail awareness of the music videos, so that what they see in the music videos may be relevant to their demands of the media. Each of their type of music video preference is also mixed, with no real correlation between the 3, regardless to which genre they prefer. My view is that people who like heavy music would have a preference to performance, as a reference to high energertic performance those bands usually do, although some ended up choose abstract and narrative, so my view is wrong.

Because I am doing the hard rock genre, I specifically wanted to find out what are the candidates interests in rock are. It is known that most of these people are very energetic when listening to these music, so I would try and base my video to be just as energetic.